About Us
Advanced Technical Marketing is an employee-owned manufacturing representative firm, with over 150 years combined experience in sales and sales support. We offer our clients, as well as the firms we represent, a dedication that is unmatched in the industry!

Scroll through the staff members below to review their areas of expertise.
Bob Morrell

President, ATM

Sales Manager, ATM

Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Bob


Mobile:   908-310-9742


Bob Morrell represents ATM in New Jersey and Southeast New York and covers selected accounts in Pennsylvania.


Bob Morrell represents ATM in Dutchess, Orange, Putnam, Rockland and Westchester counties of New York State and in Northern New Jersey. Bob’s major accounts include BAE Systems, Honeywell, ITT, IBM, Philips and L-3 Communications. Bob is also responsible for all Military facilities throughout the ATM territory. Bob’s territory has a very diverse customer base and covers numerous industry segments as well as long-term program potential.


Prior to joining ATM, Bob worked at Giga-tronics, a major RF/Microwave Instrumentation manufacturer, for 2 years as Regional Sales Manager and Vice President Sales in both geographic and strategic account capacities. He spent 1 year as a Regional Sales Manager covering the Eastern US and Canada territories and 1 year as Vice President Sales with Strategic Account Management responsibilities, including Lucent Technologies, Nokia, Motorola, Qualcomm, Ericsson and Military accounts.


Bob previously served for 8 years as Vice President Sales at Entran Devices, an Electro Mechanical Sensor manufacturer, managing worldwide sales for the organization.


In addition, Bob was the Worldwide Sales and Service Manager for 8 years at Boonton Electronics an RF/Microwave Instrumentation manufacturer.


Bob has extensive experience in the application of test equipment/systems and components to satisfy requirements in the Military, Wireless/Mobile Communication, RF/Microwave, Sensor and Baseband markets. Bob’s intimate knowledge with a wide array of test instrumentation and components coupled with his experience in broad industries allow him to provide innovative solutions to customer’s requirements.


Bob has worked as Sales Engineer at ATM for 5 years, developing major Commercial and Military accounts.


Bob has completed studies in Radar and Electronics with the US Navy, Electronic Technology with ICS and Marketing at Rutgers University.

Russell Pepe, RCDD


Vice President, ATM


Secretary, ATM


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Russell


Mobile:   201-960-6796

Russell Pepe represents ATM in New Jersey, Delaware and covers selected accounts in

Eastern Pennsylvania and Southeast New York.


Russell's major accounts include Akrion, Alcatel-Lucent, Anadigics, Andrew Corporation, AT&T, General Dynamics, Tyco and Veeco.


Prior to joining ATM, Russell was the Account Manager for AT&T, Lucent and Bellcore with Anritsu Wiltron Company. He was responsible for the national sales activity, and had direct account responsibility for the New Jersey and Pennsylvania facilities. Russell also held positions with Anritsu Wiltron as Sales Engineer and Application Engineering Manager.


Russell previously served as a Fiber Optic System Designer and Test Engineer with Warner Amex Cable Communications. He also held positions with General Cable, Panasonic, Schaffner EMC and Underwriters Laboratories.  He has worked in the Fiber Optic industry since 1981.


Russell taught as an Adjunct Professor at the New Jersey Institute of Technology (NJIT) and Saint Peters College.  His courses included College Math, Communications, Fiber Optics, Wireless Communications and Control Systems.


Russell holds a Bachelor of Science in Electrical Engineering (Communications) and a Master of Science in Electrical Engineering (Fiber Optic Communications), both from the New Jersey Institute of Technology (NJIT).


Russell is a Senior Member of the Institute of Electrical and Electronic Engineers (IEEE) where he is a Member of the Northern New Jersey Executive Committee, and acts as the Secretary, and Chairman of the Student Activities Committee (SAC).  He is the Chair of the Instrumentation and Measurement Society (IMS).  He is also active with the IEEE MTT Society. He is a member of the electrical and Computer Engineering Honor Society, Eta Kappa Nu;  the Order of the Engineer; and the Broadcasting Honor Society, Iota Beta Sigma.


Russell published technical articles in various magazines and trade journals and presented technical papers at trade conferences, related to Calibration, Communications, EMC, Fiber Optics and RF/Microwave.  He also wrote a chapter on EMC Filters in the Electronic Component Handbook, published by McGraw Hill.  For several years, Russell was a member of the editorial board of EMC Magazine.  Furthermore, Russell is a licensed Registered Communications Distribution Designer (RCDD).

Sales Engineers
Gil Lipper


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Gil


Mobile:   516-319-1338


Gil Lipper represents ATM in Long Island and New York City in the Metro New York Territory.


Some of Gil's major accounts are Northrop Grumman, Brookhaven National Labs, L-3 Narda-Miteq, Harris/EDO, BAE Systems, Zebra Technologies, Underwriters Laboratories, Retliff Laboratories, Veeco Instruments and Telephonics.


Gil has a broad background in sales and administration and "hands‑on" experience in EMC, Analog, Digital, RF and Microwave Test and Measurement Equipment and Components.

Prior to ATM, Gil was a Sales Engineer for RTI. Between the two companies, he has covered the same territory for 30-plus years.


Gil has had responsibility for efforts in government programs, such as ALQ‑161A, F‑14, A‑6, EA‑6B, E‑2C/D, ASDE, and IFTE. On the commercial side, he serves SatCom, Sub‑System and component manufacturers in his territory, as well as providing a variety of equipment for high-energy physics research at Brookhaven National Labs.


Before joining RTI and becoming a manufacturer's representative, Gil worked in Project Administration and Field Engineering at Hazeltine Corporation. At Hazeltine, Gil had various assignments including responsibility for Beta‑site test procedures and evaluation of IFF interrogators, as well as the defining of maintenance and support requirements. Gil also worked at Trio Laboratories in the development of avionic power supplies.


Gil is a Life Member of the IEEE (Institute of Electrical and Electronic Engineers), and also belongs to the IEST (Institute of Environmental Sciences and Technology) and the AOC (Association of Old Crows), and holds  Amateur Call Sign N2EBC.


Gil holds a Bachelor of Engineering Degree (Electrical) from The Cooper Union.

Jim Hartson


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Jim


Mobile:   585-330-3176


Jim Hartson represents ATM in the Upstate New York Territory.


Jim is a Sales Engineer with Advanced Technical Marketing (ATM), who resides in and covers the western part of the Upstate New York territory.  He is based outside of the Rochester area. Jim’s major accounts include Lockheed, BAE, Northrop Grumman, Rockwell Collins, Kodak, Corning, ITT, Moog, GM, Delphi, PaeTec, Frontier Communications, Alstom Signal and IBM.


Prior to joining ATM, Jim was a Program/Quality/Test Manager for Transportation & Transit Authority (TTA).  At TTA Jim was responsible for all phases of Test and Quality, insuring that Test, Quality and Calibration Programs were in full compliance with ISO9001.  Jim also managed the staff for the respective departments.


In addition, Jim was a Technical Representative with Lockheed Support Systems, based in Fort Eustis, VA supporting Night Vision Implementation on UH-60 Blackhawk Helicopters.


Jim previously worked as a Sales Engineer with ATM and ATM.Com, as well as other Manufacturing Representative Companies for more than 5 years, developing and expanding territories in the Upstate NY and Western PA areas. His experience encompassed Data Acquisition, Communications (Physical Layer Telecommunications, Protocol, Wireless and Fiber Optics), and General Purpose Test.


Jim received his formal education through the United States Marine Corp as an Avionics Level 1 Technician. He also holds an AMRIP certification in Miniature and Micro-Miniature Component Repair. Additionally, Jim has a Private Pilot SEL License and an Amateur Radio Operators Technician License (N2QPR). 

Armen Lester


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Armen


Mobile:   570-369-6433

Armen Lester represents ATM in the Pennsylvania Territory

Armen’s prior experience includes Geospatial Intelligence Analyst, USAF, Lead Field Service Technician, NewQuest Technologies and Field Service Technician, Cablevision.

Some of his major accounts include BAE Systems, Lockheed Martin, Tobyhanna Army Depot, Tyco Electronics and Teletronics.


He has completed college studies in the USAF and Montclair State University.


Sales Engineer, ATM

Pat Nolan

1719 Route 10  Suite 113

Parsippany, NJ 07054

Email Pat

Mobile:  908-794-9193


Pat Nolan represents ATM in the Mid-Atlantic States of Maryland, Virginia and Washington DC..


Pat has over 25 years of experience in the Rental Business related to Test Equipment, Computer Systems, Embedded Systems and Components. His experience encompasses Tier 1 Telecommunications Companies, Major Defense Contractors, Medical Equipment Companies, Contract Manufacturers, and Start-Ups.


Before joining ATM, Pat spent 3 years with Continental Resources covering NY, NJ, and PA. He expanded and grew the customer base and was a Distributor for all the major Test equipment Companies. He arranged for on-site evaluation of equipment and performed the demonstrations. He also made arrangements for Lunch and Learns and Vendor Fairs. He was instrumental in bringing new products into the Rental Company's inventory.


Pat worked for Electro-Rent for 5 years in the NJ and PA territories. He spent most of his time establishing a relationship with Defense Contractors and Telecommunications Companies. Pat worked well with all the manufacturers whose equipment he rented and sold. Pat was responsible for Electro-Rent getting involved in Gigabit Ethernet Gig-E Test Equipment.


For 18 years, Pat worked for a company that went through several name changes: US Instrument Rentals, AT&T Capital, and Newcourt Financial. He performed the duty of Inventory Center Purchasing, Inside Sales, and Field Sales Engineer. Pat won Salesman of the Year, Top Leasing Salesman, Outstanding Recognition and Million Dollar Club Board of Directors Awards. He received the Outstanding Achievement Award and was recognized at a luncheon by the President of AT&T Capital Corporation for Exceptional Business.


Sales Engineer, ATM

Ben Demchak

1719 Route 10  Suite 113

Parsippany, NJ 07054

Email Ben

Mobile:  443-966-0115

Ben Demchak represents ATM in the Mid-Atlantic States of Maryland, Virginia and Washington DC..


Ben’s experience includes Sales Representation, Design Validation and Electrical Engineering.


He previously worked at James River Petroleum as a Sales Representative, Knorr Brake Company in Design Validation, RMF Engineering in Electrical Engineering and Kibart Consulting Engineers in Design Engineering.


Ben holds a Bachelors of Science, Electrical Engineering from York College of Pennsylvania.

Office Staff
Michelle Sandy


Sales Office Manager, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Michelle


Office:   800-310-8805
Fax:      973-683-1311


Michelle Sandy is the ATM Office Manager and is responsible for all ATM Sales Administration training on all clerical tasks.  In addition, Michelle heads is responsible for order processing and commissions as well as the ATM MIS Department.

Laura Viera


Sales Support Specialist, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Laura


Office:   800-310-8805
Fax:      973-683-1311


Laura Viera is the Sales Support Specialist for ATM. She is responsible for all phone calls, quotations, lead processing, data management and daily sales support for all Sales Engineers. 

© 2013 Advance Technical Marketing, Inc.

Advanced Technical Marketing, Inc.  1719 Route10, Suite 113,  Parsippany, NJ 07054

Toll-Free: 800-310-8805   Direct: 973-683-1411    Email Sales