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About Us
Advanced Technical Marketing is an employee-owned manufacturing representative firm, with over 150 years combined experience in sales and sales support. We offer our clients, as well as the firms we represent, a dedication that is unmatched in the industry!

Scroll through the staff members below to review their areas of expertise.
Bob Morrell

President, ATM

Sales Manager, ATM

Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Bob


Mobile:   908-310-9742


Bob Morrell represents ATM in New Jersey and Southeast New York and covers selected accounts in Pennsylvania.


Bob Morrell represents ATM in Dutchess, Orange, Putnam, Rockland and Westchester counties of New York State and in Northern New Jersey. Bob’s major accounts include BAE Systems, L3Harris, IBM, Philips and NAVAIR Lakehurst and Picatinny Arsenal. Bob is also responsible for all Military facilities throughout the ATM territory. Bob’s territory has a very diverse customer base and covers numerous industry segments as well as long-term program potential.


Prior to joining ATM, Bob worked at Giga-tronics, a major RF/Microwave Instrumentation manufacturer, for 2 years as Regional Sales Manager and Vice President Sales in both geographic and strategic account capacities. He spent 1 year as a Regional Sales Manager covering the Eastern US and Canada territories and 1 year as Vice President Sales with Strategic Account Management responsibilities, including Lucent Technologies, Nokia, Motorola, Qualcomm, Ericsson and Military accounts.


Bob previously served for 8 years as Vice President Sales at Entran Devices, an Electro Mechanical Sensor manufacturer, managing worldwide sales for the organization.


In addition, Bob was the Worldwide Sales and Service Manager for 8 years at Boonton Electronics an RF/Microwave Instrumentation manufacturer.


Bob has extensive experience in the application of test equipment/systems and components to satisfy requirements in the Military, Wireless/Mobile Communication, RF/Microwave, Sensor and Baseband markets. Bob’s intimate knowledge with a wide array of test instrumentation and components coupled with his experience in broad industries allow him to provide innovative solutions to customer’s requirements.


Bob has worked as Sales Engineer at ATM for 5 years, developing major Commercial and Military accounts.


Bob has completed studies in Radar and Electronics with the US Navy, Electronic Technology with ICS and Marketing at Rutgers University.

Russell Pepe, RCDD


Vice President, ATM


Secretary, ATM


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Russell


Mobile:   201-960-6796

Russell Pepe represents ATM in New Jersey, Delaware and covers selected accounts in

Eastern Pennsylvania and Southeast New York.


Russell's major accounts include Akrion, Alcatel-Lucent, Anadigics, Andrew Corporation, AT&T, General Dynamics, Tyco and Veeco.


Prior to joining ATM, Russell was the Account Manager for AT&T, Lucent and Bellcore with Anritsu Wiltron Company. He was responsible for the national sales activity, and had direct account responsibility for the New Jersey and Pennsylvania facilities. Russell also held positions with Anritsu Wiltron as Sales Engineer and Application Engineering Manager.


Russell previously served as a Fiber Optic System Designer and Test Engineer with Warner Amex Cable Communications. He also held positions with General Cable, Panasonic, Schaffner EMC and Underwriters Laboratories.  He has worked in the Fiber Optic industry since 1981.


Russell taught as an Adjunct Professor at the New Jersey Institute of Technology (NJIT) and Saint Peters College.  His courses included College Math, Communications, Fiber Optics, Wireless Communications and Control Systems.


Russell holds a Bachelor of Science in Electrical Engineering (Communications) and a Master of Science in Electrical Engineering (Fiber Optic Communications), both from the New Jersey Institute of Technology (NJIT).


Russell is a Senior Member of the Institute of Electrical and Electronic Engineers (IEEE) where he is a Member of the Northern New Jersey Executive Committee, and acts as the Secretary, and Chairman of the Student Activities Committee (SAC).  He is the Chair of the Instrumentation and Measurement Society (IMS).  He is also active with the IEEE MTT Society. He is a member of the electrical and Computer Engineering Honor Society, Eta Kappa Nu;  the Order of the Engineer; and the Broadcasting Honor Society, Iota Beta Sigma.


Russell published technical articles in various magazines and trade journals and presented technical papers at trade conferences, related to Calibration, Communications, EMC, Fiber Optics and RF/Microwave.  He also wrote a chapter on EMC Filters in the Electronic Component Handbook, published by McGraw Hill.  For several years, Russell was a member of the editorial board of EMC Magazine.  Furthermore, Russell is a licensed Registered Communications Distribution Designer (RCDD).

Sales Engineers
Gil Lipper


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Gil


Mobile:   516-319-1338


Gil Lipper represents ATM in Long Island and New York City in the Metro New York Territory.


Some of Gil's major accounts are Northrop Grumman, Brookhaven National Labs, L-3 Narda-Miteq, Harris/EDO, BAE Systems, Zebra Technologies, Underwriters Laboratories, Retliff Laboratories, Veeco Instruments and Telephonics.


Gil has a broad background in sales and administration and "hands‑on" experience in EMC, Analog, Digital, RF and Microwave Test and Measurement Equipment and Components.

Prior to ATM, Gil was a Sales Engineer for RTI. Between the two companies, he has covered the same territory for 30-plus years.


Gil has had responsibility for efforts in government programs, such as ALQ‑161A, F‑14, A‑6, EA‑6B, E‑2C/D, ASDE, and IFTE. On the commercial side, he serves SatCom, Sub‑System and component manufacturers in his territory, as well as providing a variety of equipment for high-energy physics research at Brookhaven National Labs.


Before joining RTI and becoming a manufacturer's representative, Gil worked in Project Administration and Field Engineering at Hazeltine Corporation. At Hazeltine, Gil had various assignments including responsibility for Beta‑site test procedures and evaluation of IFF interrogators, as well as the defining of maintenance and support requirements. Gil also worked at Trio Laboratories in the development of avionic power supplies.


Gil is a Life Member of the IEEE (Institute of Electrical and Electronic Engineers), and also belongs to the IEST (Institute of Environmental Sciences and Technology) and the AOC (Association of Old Crows), and holds  Amateur Call Sign N2EBC.


Gil holds a Bachelor of Engineering Degree (Electrical) from The Cooper Union.

Rob Bullock


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Rob


Mobile:   585-356-5673


Rob Bullock represents ATM in the Upstate New York Territory.


Rob is a Sales Engineer with Advanced Technical Marketing (ATM), who resides in and covers the Upstate New York territory.  He is based outside of the Rochester area. Rob's major accounts include Lockheed, BAE Systems, Northrop Grumman, Rockwell Collins, SRC, Ultra Electronics Flightline Systems, Corning, L3Harris Moog, GM, Delphi, Frontier Communications, Alstom Signal and IBM.


Prior to joining ATM, Rob worked as a Test technician for FLI/IDEX, Metrology technician for Rochester Precision Optics, Lab technician for Phillips Lighting and Sales Manager at Sav-A-Lot.


In addition, Rob performed Electronic Test and Repair of electronics and optical equipment as part of the US Marine Corps.


Rob's education includes an Associate in from Business Monroe Community College, Rochester, NY and Electro-Optical Ordinance Repair School US Army Ordinance School, Aberdeen, MD.

Armen Lester


Sales Engineer, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Armen


Mobile:   570-369-6433

Armen Lester represents ATM in the Pennsylvania Territory

Armen’s prior experience includes Geospatial Intelligence Analyst, USAF, Lead Field Service Technician, NewQuest Technologies and Field Service Technician, Cablevision.

Some of his major accounts include BAE Systems, Lockheed Martin, Tobyhanna Army Depot, Tyco Electronics and Teletronics.


He has completed college studies in the USAF and Montclair State University.

Office Staff
Michelle Sandy


Sales Office Manager, ATM

1719 Route 10  Suite 113

Parsippany, NJ 07054


Email Michelle


Office:   800-310-8805
Fax:      973-683-1311


Michelle Sandy is the ATM Office Manager and is responsible for all ATM Sales Administration training on all clerical tasks.  In addition, Michelle heads is responsible for order processing and commissions as well as the ATM MIS Department.

Advanced Technical Marketing, Inc.  1719 Route10, Suite 113,  Parsippany, NJ 07054

Toll-Free: 800-310-8805   Direct: 973-683-1411    Email Sales 

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